Explain why BI 2.0

What I know about BI 2.0 is this -- decision-centric business intelligence or as the IDC's recent trends report outlines (I would like to have the actual report to share with you, I really would but $4500 is more than I'm willing to spend), BI 2.0 is for customers interested in providing their employees with advanced decision support that solves specific business problems.

That's not really descriptive enough, so my BI 2.0 would:

• track business events
• make decisions in close to real-time
• use SOA and Web 2.0 technologies
  

Then IDC goes on with a new term business analytics; "software for tracking, storing, analyzing, modeling, and delivering data in support of automating decision-making and reporting processes."

IDC says business analytics, I'm assuming the software, is the cornerstone for the newly emerging BI 2.0 concept -- giving us decision-centric BI. Sounds like this will give business people the automated support they need from their BI system!

But don't get juiced up just yet. These waters are muddy. Here are other statements muddying the market around BI 2.0:

• BI 2.0 sounds similar to Enterprise Decision Mgmt: the automation and improvement of operational business decisions.
• "It is also interesting to note that BI 2.0 is complementary and supportive of many of the requirements of BPM 2.0." - Craig Schiff's BPM article
  
• "Operational analytics is a key component of the next wave of business performance management, as described in Craig Schiff's recent article Performance Management 2.0.

Could we confuse the market anymore? Luckily there are differences between market trends that last (maybe that's BI 2.0, for sure it is Web 2.0) and the fads that are shortterm that no one remembers (probably anything else ending in "2.0").