There are 44,200,000 Google matches for "Information Management". "Business Intelligence" beats that with 55,600,000, while "Data Warehouse" is far behind with 12,600,000. "Performance Management" is in the middle with 21,600,000 matches.
Are you using these words to describe you or your company? You may not be so unique as you think you are, I'm guessing.
Compare that with Google matches for vendors. Business Objects at 9,100,000. Cognos at 4,630,000. Down to Microstrategy at 1,660,000 and Pentaho with 240,000.
Does more content suggest a better product? More matches suggest more installations? Being the loudest doesn't mean the best.
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