All you need is a web browser. No infrastructure. No BI resources or specialists. Then you pay monthly for your transformed BI. How do you have BI without any resources or infrastructure? Doing this would definitely lower the barriers of entry for more SME's to get into BI.
Sharp Analytics offers to do just that - outsource your BI saving you from having BI infrastructure and BI specialists. They started as a niche BI company for marketing data. Now they are providing affordable, web-based, external BI for marketing, financial, utilities and retail.
Their "data as a service" approach lowers the financial burden and removes the need for technical skillsets when operating a BI system. Prepare for this model of BI to take hold and be used by more organizations. The reduced capital spending on initial infrastructure and toolset licenses may be a key driver for many.