Microsoft confirms it produced iPod parody video.
How BI is packaged or presented is as important as how Microsoft and Apple package their off the shelf products. Does a clean, simple packaging (like Apple) best suit potential clients or users of the finished project? Or should they know all the details, requirements, and features?
Many would say the higher the user or client's altitude in the company, the simplier it should be. And for those techies, give them all the details to wade through.
For me, a simple message is better. This goes for everyone, including technology people. The easier someone understands the message or deliverable or project, the quicker they will become a proponent for your BI solution. There will be time later to explain all the cool features that were added once they are on board.