This is a quote from CEO John Schwarz himself in this webcast.
Business Objects is rebranding itself. You mean they do more than Crystal reports? Okay, maybe that was a cheap shot but it is about time BO did something significant about their image. John's quote refers to BO no longer being a BI toolset company but a company that helps other companies gain insight into their information.
It is subtle but significant.
Their product offerings have expanded to include mobile/Blackberry, Xcelcius and On-Demand BI connectors. As well the Cartesis acquision for performance management and financial consolidation.
The downside is this.
This may be a reaction by management to the recent Oracle-Hyperion deal (that doesn't mean this isn't the right step for BO). Then consider the time/effort to consolidate acquired products and companies. In fact, Cartesis acquired several firms in 2005 and is probably still trying to integrate their acquired tools. Then BO just got through integrating their Crystal and BO to the new XI platform. And now BO will have to integrate Cartesis with XI.
That is a lot of change. But definitely a leap forwards and a shot over the bow of the competition. Makes you wonder who has the next big thing.
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