Saturday, May 26

90 Partners with MS

When you partner with a company, it should be a win-win for both sides. In the dotcom era, many organizations made partnerships. Though both parties wanted 2 + 2 to equal 5, they ended up with 3 instead. When you partner, you want improved cash flow, increased revenues and lowered costs.

Michael Matrick, CEO of 90 Degree Software, talks about their Microsoft partnership. On the surface, the obvious objective is to offer new BI products and reach out to more customers.

Download here the conversation Michael has with Microsoft's Director of Product Marketing, Francois Ajenstat.

However, reading this Q&A, you'll come away with two additional points:
  • Improved training and end-user adoption as a way to lower the costs for organizations,
  • Envisioning BI to all employees by lowering the cost of BI licenses.
As Francois says, "we've dramatically changed the economics of BI so that it is within reach of the end-users and within the reach of organizations, large or small."

One of the significant influences I see Microsoft having on the BI landscape is by changing the way vendors offer licensing. The traditional cost of $1500 per user is seen as a major roadblock by organizations.

Cognos, BO, Hyperion, MicroStrategy, (and others) take note.

One may think Microsoft is making BI a commodity by selling their tools relatively cheaply. Before you rush to judgement, it's true Microsoft may be using this to gain market share; however, real benefits will be seen by organizations and not just in reduced costs but in the ability to deliver BI to more employees.

And isn't that a top tier goal for BI. BI needs to get out of its niche market of analysts and technology-saavy managers. Because information should be available to everyone.

1 comment:

Tom Hudock said...


Business Trends Quarterly has the podcast of the 90 Degree / Microsoft partnership.

Needs a login, however it's free.