Putting BI in the hands of more users is our goal. Rob Ashe says only 20% of users access data through BI.
Now people are in search of better BI by integrating enterprise search capabilities with BI products.
Imagine typing in "Cases On Time" and getting results showing all the reports and OLAP cubes that match, the KPIs that are related to cases, and any user documentation on definitions and methodology.
You no longer need to remember where to look for information; you just need to know what you're looking for.